Napoli Buitoni Classic Hoodie

There's a white lettering every Neapolitan recognises before even reading it: Buitoni on blue. It's the Napoli shirt from the 1985-88 seasons, the one Diego Armando Maradona wore when the city won its first Scudetto, on 10 May 1987, and in the same breath, the Coppa Italia too. The Scudetto badge on the chest and the tricolour cockade, as in this version, belong to the following season: the first in which Napoli took to the pitch as champions of Italy.

This isn't shop-window nostalgia: it's the memory of an era when the South, for once, looked down on everyone else. Those who were there tell their children about it; those who weren't know it by heart all the same, from the videos, from the stories at the bar, from the mural in the Spanish Quarters.

The Napoli Buitoni Classic Hoodie is the coziest variant of the family: hood up, hands in pockets, and that white lettering that speaks for itself. For those who want to wear Napoli's '87 side even on just another ordinary day.