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Oiccann' Oilloc' Oillann', Unisex T-shirt
€24.90
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The t-shirt celebrating the Neapolitan verb 'here it is': oiccann' (here), oilloc' (there), oillann' (over there). Three words, one masterpiece of Neapolitan brevity to wear.
«Oiccann', oilloc', oillann'»: if you're not from Naples it sounds like a magic spell, and in a way, it kind of is. Because Neapolitan invented something no official grammar has ever had: the conjugation of the verb 'here it is'.
The logic is brilliant in its simplicity. Oiccann' means 'here it is', close to the speaker; oilloc' is 'there it is', near the listener; oillann' is 'there it is, over there', far from both. Three words to place a person or thing in space with the precision of a GPS and the grace of a hand gesture. In the plural they become ebbiccann', ebbilloc', ebbillann', while in the feminine the first three soften into aiccann', ailloc', aillann'.
It's proof of that gift for brevity that makes Neapolitan such a living language, able to say in one word what Italian needs a whole sentence for. It's not sloppy dialect: it's linguistic engineering born in the back alleys.
Wearing this t-shirt means carrying a piece of Neapolitan identity with you, a knowing smile for those who understand and an instant lesson for those who don't yet. Oiccann': here it is, your new favourite t-shirt. Get yours at tatta-shop.it.
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The t-shirt celebrating the Neapolitan verb 'here it is': oiccann' (here), oilloc' (there), oillann' (over there). Three words, one masterpiece of Neapolitan brevity to wear.