Il Cavalluccio Rosso, Unisex T-shirt

«Dottò, scusate, ma che è successo?» If this question makes you smile, you already know what we're talking about. It's the scene from Così parlò Bellavista (1984), the film by Luciano De Crescenzo: in Piazza Mercato, Salvatore (Riccardo Pazzaglia) tells an ever-growing crowd how he foiled a bag-snatching without even meaning to, a handkerchief in one hand and, in the other, a little red plastic horse just bought for his nephew. In the book it was a football; in the film it became a little horse, and ever since, that little horse has been Naples: the city that turns everything into theatre, that stops to listen, that turns an everyday event into a story worth telling.

When De Crescenzo passed away, in July 2019, Naples said goodbye to him by displaying a red toy horse in Piazza Mercato, right where that scene was filmed. This t-shirt is our way of keeping him with us: a tribute to a film that explained us to ourselves, and to a man who told the story of Naples with more affection than anyone else. And we're proud to say: one of these t-shirts made its way into De Crescenzo's own hands.

Unisex cotton t-shirt, designed with love on request. For those who laughed and were moved in the same minute at the cinema, for those who know the line by heart, for those who want someone in the street to ask them: «Dottò, ma che è successo?»