Customisable baby bodysuit

In Naples, a newborn never arrives alone: with them comes a whole neighbourhood of aunts, grandmothers, neighbours and family friends ready to bless them with a "quant'è bello 'o piccerillo!" ("isn't the little one lovely!"). And this customisable baby bodysuit is made to become part of that ancient, tender ritual that comes with a new life arriving in the shadow of Vesuvius.

Around here, a new arrival is a communal celebration: someone brings the coffee, someone brings unsolicited advice, someone brings the little red charm against the evil eye. Personalising a garment for the little one at home means writing their story from the very start, giving them a name, a nickname, a word that speaks of family and of Neapolitan spirit.

It's the perfect gift for a birth, a christening, or simply to say "welcome" in the most Neapolitan way there is: with affection, irony and a pinch of superstition. Because in Naples, that's how you grow up: surrounded by tradition and tenderness.

Make your piccerillo's arrival special: choose your customisable baby bodysuit and give a gift that speaks the language of the heart.