Napoli Buitoni Classic Sweatshirt

There's a white lettering every Neapolitan recognises before even reading it: Buitoni on blue. It's the Napoli shirt from the 1985-88 seasons, the one Diego Armando Maradona wore when the city won its first Scudetto, on 10 May 1987, and in the same breath, the Coppa Italia too. The Scudetto badge on the chest and the tricolour cockade, as in this version, belong to the following season: the first in which Napoli took to the pitch as champions of Italy.

This isn't shop-window nostalgia: it's the memory of an era when the South, for once, looked down on everyone else. Those who were there tell their children about it; those who weren't know it by heart all the same, from the videos, from the stories at the bar, from the mural in the Spanish Quarters.

The Napoli Buitoni Classic crewneck sweatshirt is the winter stadium version: same blue, same lettering, with the extra warmth needed on December nights at the Maradona. A gift for those who still see the first Scudetto in their eyes, or for those who learned it by heart from family stories.