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It's not parochialism, it's genetics: Neapolitan first, Italian only on paper.
I'm not Italian, I'm Neapolitan comes from a truth every Neapolitan carries with them even before it's printed on a t-shirt: belonging to Naples comes before everything else. It's not disdain for Italy, it's that Naples is an identity all of its own, a way of living, eating, speaking and feeling that can't be contained within a broader label.
This t-shirt is for anyone who, after years away from home, still answers 'I'm Neapolitan' before 'I'm Italian'. For those up North who defend 'o ragù (the traditional Neapolitan Sunday ragù) as if it were a flag, and never miss a chance to remind everyone where they truly come from.
A perfect gift idea for the friend who's settled elsewhere, for those who only return to Naples for the holidays and feel the need to declare it loud and clear, every single day.