Nata povera in Terra di Lavoro, Michelina Di Cesare scelse la macchia e il fucile contro l'Italia appena unita. Una...
Latest posts
-
Michelina Di Cesare, la brigantessa che sfidò un regnoRead more -
Neapolitan Hoodies: The Autumn 2026 Style Guide10/01/2026Read moreWhen the air turns crisp, in Naples people don't just reach for a hoodie: they reach for a piece of identity. Here's...
-
Maradona Stadium: City Council allocates €50 million for Euro 203209/29/2026Read moreThe City Council has allocated €50 million for the redevelopment of the Diego Armando Maradona stadium, ahead of...
-
Pizza Maxima 2026: Franco Pepe Is Once Again Best Pizzeria in Italy09/29/2026Read moreAt the fifth edition of Pizza Maxima, the Oscars of Italian pizza, Franco Pepe confirms his title as Best Pizzeria in...
-
‘L’acqua è poca e ‘a papera nun galleggia’: what it means09/29/2026Read moreWhen the means are few, so is the result. Let's discover the most realistic Neapolitan saying there is.
-
Avanti Scugnizzi: the story of the year's most loved T-shirt09/24/2026Read moreOne word, ‘scugnizzo’ (Neapolitan street kid), and it holds the whole of Naples inside it. We tell you how the year's...
-
'Chi chiagne fotte a chi ride': what it means and why it's truer than ever09/22/2026Read moreAt the market, at the counter, in the family: there's always someone who complains and gets more. It's the sharp...
-
San Gennà, futtatenne! (Saint Januarius, don't worry about it!) San Gennaro, 19 September and the patron saint's t-shirt09/17/2026Read moreWho San Gennaro was, the miracle of the blood that liquefies, and the feast on 19 September. Plus that close,...
-
'O purpo se coce int'a ll'acqua soja: what it means (o purpo se coce meaning)09/15/2026Read moreSomeone has wronged you, and instead of reacting, you wait in silence with a smile? Here's the Neapolitan proverb...
-
Cazzimma: meaning, origin and why it can't be translated09/13/2026Read moreThere's a word that explains everything in Naples and can't be translated into any language. It's called cazzimma,...
Blog categories
Search in blog
Archived posts
Oilloc', oiccann', oillann': what they mean and how to use them
If you're not from Naples, «oiccann', oilloc', oillann'» sounds like a magic spell. In a way, it is. These are three words that do something no official grammar accounts for: they conjugate the verb «there it is».
What it means
Italian has just one «eccolo» (there it is). Neapolitan has three, and each one also tells you where the thing you're talking about is.
- Oiccann': there it is here, close to the speaker.
- Oilloc': there it is there, near the listener.
- Oillann': there it is over there, far from both.
It's the same logic as this, that and yonder, but applied to an exclamation. Three words to place a person or a thing in space with the precision of a sat nav and the grace of a hand gesture.
How to use it
You're looking for your keys and find them in your pocket: oiccann'. Your brother spots them on the table next to him: oilloc'. They've been left in the car, down in the street: oillann'. In three syllables you've said that the keys exist, that you've seen them, and how far away they are.
In the plural, the three words become ebbiccann', ebbilloc' and ebbillann'. In the feminine, they soften into aiccann', ailloc' and aillann'. Yes: the verb «there it is» in Neapolitan has gender and number.
Why it's brilliant
It's proof of that gift for compression that makes Neapolitan a living language, able to say in one word what Italian needs a whole sentence for. This isn't sloppy dialect: it's linguistic engineering born in the back alleys, and it still works today, on the street just as much as in a chat message.
That's why we turned it into a T-shirt. Three words in light blue on white, which those who understand read with a smile, and those who don't pick up in an instant.
From the South, with love — Shop
![]() |
Napoli Tattà® Oiccann' Oilloc' Oillann' — T-Shirt The verb «there it is» in Neapolitan, in three light blue words. Unisex, designed with love, free shipping in Italy. 24.90 € Shop now → |
Related posts
-
Michelina Di Cesare, la brigantessa che sfidò un regno
Posted in: Neapolitan Spirit10/08/2026Nata povera in Terra di Lavoro, Michelina Di Cesare scelse la macchia e il fucile contro l'Italia appena unita. Una...Read more -
‘L’acqua è poca e ‘a papera nun galleggia’: what it means
Posted in: Neapolitan Spirit09/29/2026When the means are few, so is the result. Let's discover the most realistic Neapolitan saying there is.Read more -
'Chi chiagne fotte a chi ride': what it means and why it's truer than ever
Posted in: Neapolitan Spirit09/22/2026At the market, at the counter, in the family: there's always someone who complains and gets more. It's the sharp...Read more -
San Gennà, futtatenne! (Saint Januarius, don't worry about it!) San Gennaro, 19 September and the patron saint's t-shirt
Posted in: Neapolitan Spirit09/17/2026Who San Gennaro was, the miracle of the blood that liquefies, and the feast on 19 September. Plus that close,...Read more -
'O purpo se coce int'a ll'acqua soja: what it means (o purpo se coce meaning)
Posted in: Neapolitan Spirit09/15/2026Someone has wronged you, and instead of reacting, you wait in silence with a smile? Here's the Neapolitan proverb...Read more

Leave a comment